An Interview With Nancy Brigham - What To Look For in a Provider To Ensure the Highest Quality Data

In this insightful interview with Nancy Brigham, Vice President, Research Science, discusses the importance of data quality in today's digital age. She will delve into the innovative solutions and strategies that companies like Dynata employ to combat fraud, leverage AI and machine learning, and ensure optimal engagement in surveys. The discussion will also provide insight into the future of data quality, exploring new technologies and methodologies that are set to revolutionize the industry.

Included among the topics discussed are:

• Dynata's commitment to ensuring data quality and overview of solutions for fraud control and survey engagement
• How to leverage AI and machine learning to enhance standard quality controls
• The importance of the panel registration process to reduce the risk of fraud
• Standards by which to evaluate all data providers and ensure your provider is following data quality best practices